PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF THE PROBLEM
Kaduna and Zaria Branches of Mr. Bigg’s are increasing in popularity and rapidly making progress, yet they do not have public relation unit of their own, but uses certain strategies to keep up with their success.
These research work is therefore aimed at finding out the public relation strategies used by these restaurant to attract customers and maximize profit.
1.2 OBJECTIVES OF THE STUDY
The general objectives is to find out how Mr. Bigg’s restaurant are succeeding while the specific objective.
- To determine the organizations relation with their external public such as customers and communicates
- To also determine the extent of the positive internal relationship in the organization
- To find out the segment of the public whom the food is meant for
- To find out why people patronize Mr. Bigg’s
- To know whether the restaurant have both local and international dishes.
- To find out whether people will continue to be patronizing Mr. Bigg’s.
- Finally, to determine the public relation techniques and tools used in attracting and retaining old and new customers.
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