STATEMENT OF THE PROBLEM
Kaduna and Zaria Branches of Mr. Bigg’s are increasing in popularity and rapidly making progress, yet they do not have public relation unit of their own, but uses certain strategies to keep up with their success.
These research work is therefore aimed at finding out the public relation strategies used by these restaurant to attract customers and maximize profit.
1.2 OBJECTIVES OF THE STUDY
The general objectives is to find out how Mr. Bigg’s restaurant are succeeding while the specific objective.
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